Prioritize Higher-ER Carousel And Reels
At 278,714 followers, the account's 0.14% engagement rate is below the 1-2% benchmark for mid-tier Instagram accounts.
Details
Test carousels and Reels more deliberately, using their benchmark ERs of 0.55% and 0.52% versus 0.45% for static images, and compare each format with the 0.14% baseline.
