Prioritize Higher-ER Feed Content
Feed posts generated a 9.36% ER across the 19 analyzed posts, compared with 8.11% for Reels, making feed content the primary engagement format.
Details
Carousel posts should be tested against the 9.36% baseline while Reels are used selectively for reach, since Reels generally reach more users for accounts under 50K followers and BIG JAM has 11,987 followers.
