Shift Content Mix to Carousels
The Posts ER (0.47%) is outperforming the Reels ER (0.4%), and industry data shows carousels average 0.55% ER versus 0.52% for Reels and 0.45% for static images.
Details
Test replacing 2-3 static posts per week with carousels to close the gap toward the micro-tier benchmark of 2.5-5% ER, since the current 0.45% overall ER sits well below that range.
