Prioritize High-ER Feed Posts
JJ's Instagram posts show 38.78% ER versus 11.29% for Reels, while the overall ER is 34.39% against the 3.5-8% nano benchmark.
Details
Use the 38.78% posts ER as the near-term format benchmark: publish carousels or static feed posts around topics that already earn engagement, then test Reels separately for reach because Reels are benchmarked to reach accounts under 50K followers more effectively.
