Shift Content Mix Toward Reels
Jae Omar's Reels ER of 7.9% massively outperforms the Posts ER of 0.37% and even beats the industry Reels benchmark of 0.52% for micro-tier accounts.
Details
Since the 60,302 followers sit near the sub-50K threshold where Reels get amplified reach, prioritizing Reels as the primary format can lift the overall 0.75% ER closer to the 2.5-5% micro-tier average.
