Shift Feed Strategy Toward Reels
Grace Nenow's Reels are generating a 17.19% engagement rate compared to just 0.54% on posts — a 31x performance gap that demands a content calendar overhaul.
Details
Aim to make at least 70% of new content Reels, since the current overall ER of 0.98% sits below the 2.5-5% benchmark for micro creators and Reels are the clearest lever to close that gap. Batch-produce 3-4 Reels per week and retire low-performing static posts that are dragging the average down.
