Shift Budget Toward Carousel Posts
Reels are underperforming at 1.79% ER compared to Posts at 2.35% — a 0.56 percentage point gap that compounds across 11,199 followers.
Details
Industry benchmarks show carousels drive the highest content format ER at 0.55% versus Reels at 0.52%, and the account data confirms this pattern. An audit of the last 26 posts suggests reallocating at least 50% of the content calendar to carousel formats, prioritizing multi-slide educational or storytelling content that rewards saves and shares.
