Shift Post Mix Toward Carousels
The Posts ER is 37.04% versus the Reels ER of 21.44% — a 15.6 percentage point gap that signals the audience responds significantly stronger to static or carousel content.
Details
Prioritize carousels in the weekly posting schedule, as they consistently outperform Reels for engagement on the account, even though industry benchmarks note Reels get higher reach for accounts under 50K followers. Aim for at least a 60/40 split favoring posts over Reels until Reels ER closes the gap.
