Reallocate Effort from Reels to Feed Posts
The Reels ER sits at 0.28%, roughly half the industry Reels benchmark of 0.52% and well below the macro-tier average floor of 0.5%.
Details
Meanwhile the static/carousel Posts ER is 1.15%, already above the macro-tier benchmark range of 0.5-1%. Shift more of the posting cadence toward the format that's already working — carousels and static posts — until Reels performance closes the gap.
