Shift Content Mix Toward Reels
The Reels ER of 0.85% outperforms the Posts ER of 0.64% and beats the industry Reels benchmark of 0.52%.
Details
Since the overall ER of 0.65% sits well below the 1-2% average for mid-tier accounts (100K-1M followers), increasing Reels frequency relative to static posts should help close that gap.
