Shift Content Mix Toward Reels
JM Playground's Reels ER (3.08%) is 3.5x higher than the Posts ER (0.87%), yet static/carousel content still dominates the last 30 posts.
Details
Since Reels also get higher reach for accounts under 50K followers (the account is at 59,372, just above that threshold), increasing Reels frequency should lift the blended ER above the current 1.58% average.
