Shift Content Mix Toward Static/Carousel Posts
Anam Khan's feed Posts ER sits at 3.77%, dramatically outperforming the Reels ER of 0.53% and beating the industry carousel benchmark (0.55%) and static image benchmark (0.45%).
Details
Since 73% of brands prioritize engagement rate over follower count, prioritizing more static/carousel content over Reels will protect and grow the overall 3.7% ER, which already earns an 'excellent' rating in the 10K-100K micro tier.
