Make Feed Posts the Core
On Instagram, Zain Fatima's 23 analyzed posts produce a 3.39% ER compared with 0.07% for Reels, so feed posts should be the primary engagement format while Reels are used as controlled experiments.
Details
The benchmark reports higher Reel reach for accounts under 50K followers; with 63,984 followers, each Reel should be evaluated against the 3.39% post ER before increasing its publishing share.
