Convert Likes Into Comments With CTAs
The like-to-comment ratio for Ivanna cooking bits is 666.9:1 — meaning the audience engages passively but rarely responds verbally.
Details
Ending every caption with a direct, low-friction question tied to the recipe (e.g., 'Would you add more garlic — yes or no?') can convert even a fraction of the median 1,461 likes into comments. Closing this gap will strengthen the already exceptional 20.19% ER and make the profile more attractive to the 73% of brands that prioritize engagement rate over follower count.
