Shift Content Mix Away From Reels
The Reels ER sits at just 0.31%, well below both the industry Reels benchmark (0.52%) and the Posts ER of 1.06%.
Details
Since static/carousel posts are outperforming Reels by more than 3x, production budget should be reallocated toward carousels and static images, which also beat their respective benchmarks of 0.55% and 0.45% when executed well.
