Prioritize Static Posts Over Reels
Tyler Germain's static/carousel Posts ER sits at 4.76% versus just 1.43% for Reels — a massive gap that runs counter to the industry pattern where Reels typically drive higher reach for accounts under 50K followers.
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Since the account is at 48,224 followers, testing a shift in posting cadence to 60-70% static/carousel content can determine if the 4.76% Posts ER holds or climbs further.
