Shift Posting Mix Toward Reels
Sophie Blank's current engagement rate of 0.57% sits well below the 2.5-5% benchmark for micro-tier creators, and Reels are the fastest lever to close that gap.
Details
For accounts under 50K followers like this one (30,783), Reels generate higher reach than other formats, and industry data shows Reels average a 0.52% ER versus 0.45% for static images — meaning every format shift compounds visibility. The account should aim to make at least 60% of the next 10 posts Reels, tracking whether median likes (currently 152) and median comments (currently 24.5) rise within that subset.
