Double Down on Static/Carousel Posts
The Posts ER sits at 10.72%, more than 5x the mid-tier benchmark of 1-2%, while the Reels ER is only 5.0%.
Details
Shift the content mix toward feed posts and carousels rather than Reels, since the audience of 487,362 clearly engages more with static formats than the format benchmarks (0.55% carousel, 0.52% reels) would predict.
