Prioritize Carousels and Static Posts Over Reels
The feed Posts ER for Alba Carballal | Oh Rouge sits at 2.79% while the Reels ER is only 1.71% — a 1.08-point gap showing that static/carousel content converts followers into engagement far better than video right now.
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The posting cadence should shift to lean more heavily on carousels/static images (even though industry data shows Reels get more reach under 50K followers) until Reels ER closes that gap, then rebalance.
