Prioritize High-ER Feed Content
Nicole Wallace's Instagram Posts ER is 6.33%, versus 1.46% for Reels, across an account with 10,860,832 followers; feed content should be the primary engagement vehicle and Reels used as discovery tests.
Details
For every Reel, a related carousel or static follow-up should be published to compare performance with the benchmarks of 0.52% for Reels, 0.55% for carousels, and 0.45% for static images.
