Double Down on Reels Production
Ayra Khan's Reels ER sits at an extraordinary 241.84% compared to just 8.54% for static Posts — a gap far beyond the industry norm where Reels (0.52%) and Static images (0.45%) perform similarly.
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Shifting the content mix toward more Reels per week will capitalize on this format, since even mid-tier accounts rarely see Reels outperform posts this dramatically.
