Shift Content Mix Toward Reels
The Reels ER sits at 6.06% versus 4.03% for static Posts, a 2-point gap that shows the audience responds far better to video.
Details
Since accounts under 50K followers (Anmol | Sports & F1 Creator is at 13,435) get amplified reach on Reels per platform algorithms, increasing Reels frequency to 3-4x/week should lift the blended ER above the current 4.28%.
