Shift Mix Toward Static/Carousel Posts
Michelle Spina - Content Creator's Posts ER (2.87%) outperforms the Reels ER (2.21%) by 66 basis points, and both already beat the mid-tier benchmark of 1-2%.
Details
Since 73% of brands prioritize engagement rate over follower count, shifting the content ratio to favor feed posts/carousels over Reels could push the blended ER closer to the Posts-only rate of 2.87%.
