Prioritize Static Posts Over Reels
Posts ER (2.22%) outperforms Reels ER (1.48%) by a wide margin, and industry data shows carousels (0.55% ER) and reels (0.52% ER) both edge out static images (0.45% ER) as formats.
Details
Shifting the content mix toward carousel-style posts will capitalize on what is already working for the 97,742-follower account rather than defaulting to reels, which typically only drive extra reach for accounts under 50K followers.
