Shift to Reels to Maximize Reach
The current engagement rate of 0.42% sits well below the 2.5-5% benchmark for micro-tier creators, and Reels are proven to get higher reach for accounts under 50K followers like Crystal Britt, LCSW at 19,719.
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Reels also carry an industry ER of 0.52% versus 0.45% for static images, meaning a direct format shift could immediately lift per-post performance. Commit to posting at least 3 Reels per week for the next 30 days and track whether median likes climb above the current 77.5 baseline.
