Rebuild the Reels Strategy Immediately
The Reels ER sits at just 0.26%, far below both the Posts ER of 1.17% and the industry Reels benchmark of 0.52%.
Details
Since accounts under 50K followers (Gunjan Jhijaria is at 10,340) get higher reach on Reels, this format is currently the biggest missed opportunity—test stronger hooks in the first 3 seconds and trending audio to close this 4x gap between Reels and Posts performance.
