Double Down on Reels Format
The Reels ER sits at an extraordinary 99.96% compared to just 2.54% for static/carousel posts, showing the audience overwhelmingly prefers video content.
Details
Shift the content mix to prioritize Reels in every posting cycle, since this format is clearly driving the bulk of the 2.28% overall engagement rate, which already beats the 1-2% mid-tier benchmark for accounts in the 100K-1M follower range.
