Shift Content Mix Toward Static Posts
Static/carousel posts are driving a 90.23% ER versus 60.04% for Reels, meaning the audience of 8,636 followers responds far more strongly to feed posts than video content.
Details
Increasing the posting cadence of image/carousel posts relative to Reels will capitalize on this 30-point ER gap, even though industry benchmarks typically favor Reels for reach under 50K followers.
