Prioritize Feed Posts Over Reels
The Posts ER sits at 4.19%, nearly double the micro-tier benchmark of 2.5-5% and vastly outperforming the Reels ER of 0.57%.
Details
The content calendar should lean more heavily on static/carousel posts (industry benchmark carousels at 0.55% ER) since this format is clearly resonating with the 24,923 followers far more than video content.
