Shift Content Mix Toward Reels
Ishini.W's Reels ER (5.68%) outperforms the Posts ER (4.68%) and crushes the mid-tier benchmark of 1-2%.
Details
Since Reels also command a 20-40% rate premium per industry benchmarks, increasing Reels frequency relative to static posts should lift both engagement and per-post brand deal value within the $2,000-$10,000 range.
