Shift Post Mix Toward Carousels
Isabelle Mathers' Reels are underperforming at a 1.11% ER compared to a Posts ER of 1.76%, suggesting the audience responds more strongly to static or multi-image formats.
Details
Since industry benchmarks show Reels only command a meaningful reach advantage for accounts under 50K followers — far below the account's 2,152,818 — reallocating the content calendar to prioritize carousel posts is a direct lever to lift the overall 1.55% ER. Aim to replace at least 2 out of every 3 Reels with carousels and track whether median likes climb above the current 33,244.5 baseline within 30 days.
