Shift Volume From Reels to Posts
Their static and carousel posts are outperforming their Reels by a significant margin — Posts ER sits at 2.38% versus Reels ER at 1.43%, nearly a full percentage point gap.
Details
Since their account is above 50,000 followers, the reach advantage Reels provide for smaller accounts does not apply to Isabella, making the lower engagement trade-off harder to justify. Audit their current content mix across the 26 analyzed posts and deliberately increase the share of carousel or static posts to capitalize on the format where their audience is already more responsive.
