Shift Content Mix Toward Reels
The Reels ER for ireneᰔᩚ sits at 2.64% versus 2.16% for static/carousel posts, a meaningful gap in the account's own data.
Details
At 49,782 followers, the account is still under the 50K threshold where Reels get higher reach, so increasing Reels frequency should lift the blended ER, currently 2.15%, closer to the micro-tier average of 2.5-5%.
