Shift Posting Mix Toward Reels
Reels ER sits at 32.38% versus 8.77% for static/carousel posts — a massive gap that dwarfs the industry Reels benchmark of 0.52%.
Details
Since Reels also get higher reach for accounts under 50K followers, and Pavan & Nandhini | IN THE MOOD FOR SOUTH is at 78,384, increasing Reels frequency relative to standard posts should compound the already excellent 8.79% overall ER.
