Close the Mid-Tier Engagement Gap
The current ER of 0.91-0.92% sits below the mid-tier benchmark range of 1-2% for accounts with 100K-1M followers.
Details
Focus on driving comments specifically, since the 21.1:1 like-to-comment ratio suggests content is consumed passively rather than sparking conversation—try adding direct questions or polls in captions to push comments above the current median of 9.0 per post.
