Prioritize the Highest-ER Reels
Reels are the clearest engagement lever: Internet Girl's 22.15% Reels ER is substantially higher than the 6.53% posts ER, while the account-wide ER is 9.59%.
Details
Reels should be the default format for the strongest creative, then compare each Reel against the 22.15% baseline and each non-Reel post against the 6.53% baseline.
