Double Down on Reels Production
The Reels ER of 5204.65% massively outperforms the Posts ER of 204.94% and the micro-tier benchmark of 2.5-5%.
Details
Since Reels also get higher reach for accounts under 50K followers (Ridhansh Manni is at 13,148), shifting a larger share of the content calendar toward Reels will compound this advantage.
