Prioritize Higher-ER Feed Posts
Across the 26 analyzed posts, feed-post ER is 8.77%, compared with 5.53% for Reels, so feed posts should be the primary format for engagement-focused content.
Details
At 47,501 followers—below the 50K threshold where the benchmark says Reels get higher reach—priority feed posts should be paired with Reel adaptations to capture discovery without replacing the stronger-ER format.
