Shift Content Mix Toward Reels
Triumph Motorcycles India's Reels ER (0.26%) outperforms the Posts ER (0.15%) by roughly 73%, showing the audience responds better to video.
Details
Since Reels still trail the industry Reels benchmark of 0.52%, increasing Reels frequency and tightening hooks in the first 3 seconds can help close that gap while lifting the blended 0.18% ER toward the mid-tier average of 1-2%.
