Shift Content Mix Toward Reels
The account sits at 26,675 followers, squarely in the range where Reels get higher reach for accounts under 50K, and Reels carry the highest format ER benchmark (0.52%) versus carousels (0.55% is close but reach differs) and static images (0.45%).
Details
With a current ER at 1.31-1.33%, still below the 2.5-5% micro-tier benchmark, prioritizing Reels can help close that gap by capturing algorithmic reach boosts unavailable to static posts.
