Shift Format Mix Toward Carousels
The current Reels ER (0.16%) is identical to the overall Posts ER (0.16%), showing no format lift, while industry benchmarks show Carousels average 0.55% ER — over 3x the current rate.
Details
Test replacing at least 2 of the next 4 posts with carousels to see if format alone can move the needle before investing more in Reels.
