Double Down on Reels Format
The Reels ER for indē wild sits at 122.59% compared to a Posts ER of just 0.57% — a massive gap that shows the audience responds far more to video than static content.
Details
Industry benchmarks show Reels averaging only 0.52% ER across the platform, meaning the Reels performance is exceptional and underutilized; shift a larger share of the 22-post content mix toward Reels to capitalize on this outperformance.
