Shift Feed Strategy Toward Reels
Reels are generating a 407.04% engagement rate compared to just 3.4% on standard posts — an extraordinary gap that demands a format pivot.
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Industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and at 25,962 followers Kevin A. Lewis Sr. sits squarely in that high-leverage zone. Aiming to publish at least 3 Reels for every 1 static post will compound that reach advantage and pull the overall account ER even further above the 2.5-5% micro-tier benchmark.
