Shift Content Mix Toward Carousels
The Reels ER (1.28%) is underperforming the overall post ER (1.5%), meaning static/carousel content is the stronger format.
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Industry data also shows carousels (0.55% benchmark ER) slightly outperform Reels (0.52%) and static images (0.45%) at the format level, so increasing carousel frequency could help close this gap and push the average ER higher.
