Shift Content Mix Toward Reels
The Reels ER of 24.47% massively outperforms the Posts ER of 0.74% and the industry Reels benchmark of 0.52%, showing the audience responds far better to video than static content.
Details
Increasing Reels frequency relative to the 23 analyzed posts will lift the overall blended ER, which currently sits at 0.65% versus the 1-2% mid-tier benchmark.
