Shift Content Mix Toward Reels
Eric Wang's Reels ER sits at 100.26% compared to just 1.66% for static Posts — an enormous gap that shows the audience responds far more to video content.
Details
Since industry benchmarks show Reels only average 0.52% ER across the platform, this performance is a major outlier worth exploiting; increasing Reels frequency and reducing static post reliance will lift the overall blended ER above the current 2.21%.
