Test More Carousels And Reels
At 1,404,377 followers, the 0.01% Instagram ER for IKEA Indonesia is below the 0.5–1% macro benchmark.
Details
Over the next 20 posts, prioritize carousel and Reel concepts: their benchmark ERs are 0.55% and 0.52%, compared with 0.45% for static images, and compare results with the 100.5 median likes and 4.0 median comments.
