Leverage the Elite Engagement Rate
Maryam Khajavi's 4.45% ER crushes the mid-tier benchmark of 1-2% for accounts in the 100K-1M range, putting the account in the 'excellent' bracket for its tier.
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This gap (roughly 2-4x average) can be used as leverage when negotiating brand deals, since 73% of brands prioritize engagement rate over follower count and the data proves outsized performance relative to the 312,692 followers.
