Prioritize Highest-ER Reels
The Iced Coffee Hour Podcast 🧊☕️ has a Reels ER of 38.21%, compared with 0.11% for posts and 0.17% overall, so Reels should be the primary Instagram growth format.
Details
Turn each proven content theme into a short Reel with a clear opening hook and a comment-focused call to action, while using the 1-2% mid-tier benchmark as a minimum performance reference.
