Shift Content Mix Toward Reels
The Reels ER of 53.07% massively outperforms the Posts ER of 0.58% and the industry Reels benchmark of 0.52%, showing the audience responds far better to video than static content.
Details
Reallocate at least 60-70% of the monthly content calendar to Reels to lift the blended ER above the current 0.92% average and closer to the mid-tier benchmark ceiling of 2%.
